{"id":309,"date":"2012-08-24T07:39:26","date_gmt":"2012-08-24T11:39:26","guid":{"rendered":"http:\/\/blog.agilityfeat.com\/?p=309"},"modified":"2012-08-24T07:39:26","modified_gmt":"2012-08-24T11:39:26","slug":"my-big-takeaway-from-leandc-with-ericries","status":"publish","type":"post","link":"https:\/\/agilityfeatpanama.com\/en\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/","title":{"rendered":"My big takeaway from #leanDC with @ericries"},"content":{"rendered":"
\"\"<\/a>

Eric Ries speaking at Lean DC<\/p><\/div>\n

Last night I attended an impromptu meeting of the #LeanDC meetup.\u00a0 I say impromptu because it’s my understanding they pulled the meeting together in just a few days because Eric Ries, author of the Lean Startup, was in DC this week and so it was an opportunity to have a big name speak.<\/p>\n

They did a great job putting together the event quickly, and it was a pretty packed room.\u00a0 The discussion was \u00abfireside chat\u00bb style and wide ranging, but very informative and inspiring.\u00a0 There’s a lot that I could blog about and that I took notes on, but I want to focus on just one big takeaway for now.<\/p>\n

A question was asked about launching a new company’s website, and Eric got them to expand on what they were doing to promote it and what exactly \u00ablaunch\u00bb means to them.\u00a0 There was some great back and forth, but here was the point that really stuck out to me:<\/p>\n

We should be separating the Product Launch and the PR Launch.\u00a0 You should launch the product now, but delay the PR launch as long as you can, until you really know you have good product fit.\u00a0 The gap between those two times is when you learn the most and you should enjoy it.<\/p><\/blockquote>\n

That’s not the exact quote I’m sure, but it’s pretty close.\u00a0 I thought that was a great insight.\u00a0 There’s no reason to not just take the site live now, and start getting customer feedback.\u00a0 There’s also no reason not to get your first customers in the door and using the site now.\u00a0 You don’t even need to call it a beta, just do it and start learning.<\/p>\n

But hold off on the calls to media outlets and the PR blitz until you’ve worked with those initial customers for a while and confirmed that your service is what they need.\u00a0 Once you are ready for the PR blitz, your splash should be that much better because you have customers already and you’ve already adjusted the service to be what they value the most.<\/p>","protected":false},"excerpt":{"rendered":"

Last night I attended an impromptu meeting of the #LeanDC meetup.\u00a0 I say impromptu because it’s my understanding they pulled the meeting together in just a few days because Eric Ries, author of the Lean Startup, was in DC this week and so it was an opportunity to have a big name speak. They did […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[59,16],"tags":[75,32,77,60],"jetpack_featured_media_url":"","yoast_head":"\nMy big takeaway from #leanDC with @ericries - AgilityFeat Panama Software Test Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agilityfeatpanama.com\/en\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My big takeaway from #leanDC with @ericries - AgilityFeat Panama Software Test Center\" \/>\n<meta property=\"og:description\" content=\"Last night I attended an impromptu meeting of the #LeanDC meetup.\u00a0 I say impromptu because it’s my understanding they pulled the meeting together in just a few days because Eric Ries, author of the Lean Startup, was in DC this week and so it was an opportunity to have a big name speak. They did […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agilityfeatpanama.com\/en\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/\" \/>\n<meta property=\"og:site_name\" content=\"AgilityFeat Panama Software Test Center\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-24T11:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agilityfeat.com\/wp-content\/uploads\/2012\/08\/Screen-Shot-2012-08-24-at-7.37.26-AM-300x173.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/34.200.113.64\/#website\",\"url\":\"https:\/\/34.200.113.64\/\",\"name\":\"AgilityFeat Panama Software Test Center\",\"description\":\"AgilityFeat Panama offers customized, multilevel web and mobile software testing for a variety of industries.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/34.200.113.64\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/agilityfeatpanama.com\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/agilityfeat.com\/wp-content\/uploads\/2012\/08\/Screen-Shot-2012-08-24-at-7.37.26-AM-300x173.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agilityfeatpanama.com\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/#webpage\",\"url\":\"https:\/\/agilityfeatpanama.com\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/\",\"name\":\"My big takeaway from #leanDC with @ericries - AgilityFeat Panama Software Test Center\",\"isPartOf\":{\"@id\":\"https:\/\/34.200.113.64\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/agilityfeatpanama.com\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/#primaryimage\"},\"datePublished\":\"2012-08-24T11:39:26+00:00\",\"dateModified\":\"2012-08-24T11:39:26+00:00\",\"author\":{\"@id\":\"https:\/\/34.200.113.64\/#\/schema\/person\/c8d60d597071526db386b2b8a4afac64\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/agilityfeatpanama.com\/blog\/2012\/08\/my-big-takeaway-from-leandc-with-ericries\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/34.200.113.64\/#\/schema\/person\/c8d60d597071526db386b2b8a4afac64\",\"name\":\"arin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/34.200.113.64\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cc498e210512c707ed769986dd745896?s=96&d=mm&r=g\",\"caption\":\"arin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/posts\/309"}],"collection":[{"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:attachment":[{"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agilityfeatpanama.com\/en\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}